Keywords: Car manufacturers
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Journal Articles
Pricing Strategy and Practice (1997) 5 (2): 61–69.
Published: 01 June 1997
...Ogenyi Ejye Omar Over the past 15 years, many UK car manufacturers have learned that quality must be designed into cars before they are manufactured ‐ it is expensive, if not misguided, to create quality by inspection after the car has left the production line. Examines the rigorous cost management...

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