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Keywords: Competitive strategy
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (3): 108–115.
Published: 01 September 1997
... of those that have used the existing products so far. © MCB UP Limited 1997 Brands Competitive strategy Pricing Production management The products of many brand manufacturers are facing increasing competition. This increasing competition does not always come from other branded...
