... payment systems or if differences do exist, that these differences are not influencing the purchasing behavior of consumers. Yet, Hirschman’s (1979) and Feinberg’s (1986; 1990) work described how modes of payment, in fact, differ and how these differences might affect consumer behavior. For example...

... a specific price image for the advertiser to achieve a competitive positioning and customer loyalty. Marketers promoting lower prices must thus decide how much to reduce the price as well as how to communicate the price reduction (Della Bitta, Monroe and McGinnis, 1981). Advertising Consumer behaviour...

... the marketer’s honest (or consistent) pricing practice in an efficient, competitive market (Yoon, 1991), these feature‐quality‐price relationships can be expressed as: © MCB UP Limited 1997 Consumer behaviour Evaluation Marketing strategy Prices Product attributes Product quality...