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Keywords: Consumer behaviour
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Journal Articles
Mode of payment and formation of reference prices
Available to Purchase
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (4): 142–147.
Published: 01 December 1997
... of reference price. © MCB UP Limited 1997 Consumer behaviour Credit cards Pricing Price is a significant factor in consumer decision making, including judgments of product assortment, product quality, and product acceptability (Monroe, 1973). Reference price, a term used differently than...
Journal Articles
Effects of price reduction sale ads on consumer responses
Available to Purchase
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (3): 116–125.
Published: 01 September 1997
...). Advertising Consumer behaviour Price discounts Sale prices © MCB UP Limited 1997 1. H1.H1 predicted that an implausible relative to a plausible percentage price reduction claim would lead to higher claim discounting (CD), perceived price reduction (PPR), perceived offer value (POV...
Journal Articles
Dynamics of the relationship between product features, quality evaluation, and pricing
Available to Purchase
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (2): 45–60.
Published: 01 June 1997
... attributes more explicit. Assuming the marketer’s honest (or consistent) pricing practice in an efficient, competitive market (Yoon, 1991), these feature‐quality‐price relationships can be expressed as: © MCB UP Limited 1997 Consumer behaviour Evaluation Marketing strategy Prices Product...
