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Keywords: Credit cards
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (4): 142–147.
Published: 01 December 1997
...) and reservation prices (the highest price one is willing to pay for a product). Reference prices for the products were significantly influenced by mode of payment (check, cash, credit card). Those in the credit card condition formulated significantly higher reference and reservation prices than when other modes...
