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Keywords: Evaluation
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (2): 45–60.
Published: 01 June 1997
...Eunsang Yoon; Valerie Kijewski Examines the relationship between a product’s features, the consumer’s quality evaluation, and the marketer’s pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two‐stage‐least‐squares regression on Consumer...
