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Keywords: Internet
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (1): 7–12.
Published: 01 March 1997
...Eric Sandelands Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the “virtual...
