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Keywords: New product development
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (2): 61–69.
Published: 01 June 1997
... management New product development Pricing strategy Target marketing © MCB UP Limited 1997 In‐depth personal interviews were held with the managing director and the marketing director of each firm. Open‐ended questions pertaining to issues such as the company’s knowledge and awareness about...
