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Keywords: Price discounts
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Journal Articles
Journal:
Pricing Strategy and Practice
Pricing Strategy and Practice (1997) 5 (3): 116–125.
Published: 01 September 1997
... Price discounts Sale prices 1. H1:Compared to a plausible percentage price reduction claim, an implausible claim will result in (a) higher claim discounting, (b) higher perceived price reduction, (c) higher perceived offer value, and (d) higher shopping intention. Past...
