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Keywords: Product quality
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Journal Articles
Pricing Strategy and Practice (1997) 5 (2): 45–60.
Published: 01 June 1997
... the quality literature is that the level of a product’s quality is subject to the marketer’s control as well as the consumers’ evaluation. It is determined by technological advances, learning in manufacturing and quality management (Dorfman and Steiner, 1954; Gilligan and Holmes, 1986) and influenced...

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