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Purpose
– The purpose of this paper is to explore how the political parties will approach older people in the run-up to the General Election.
Design/methodology/approach
– A review of what was announced in the autumn party conferences, and what older people and their organisations have been pressing for.
Findings
– A personal and subjective article, the conclusion is that there will be a lot in the forthcoming General Election of importance to older people.
Originality/value
– The perspective is entirely personal.
© Emerald Group Publishing Limited
2015
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