Keywords: Consumers
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Journal Articles
Quality of Ageing (2007) 8 (3): 32–40.
Published: 01 September 2007
... with ‘older people’ and a shift away from defining ageing identities through consumption, back towards work and production. The paper concludes with a discussion of the implications for future social and public policy. © Emerald Group Publishing Limited 2007 Baby boomers Identity Consumers...

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