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Purpose
This paper aims to describe and explain a contemporary phenomenon.
Design/methodology/approach
This is an analysis of research reports and fiction texts.
Findings
Universities use mergers and acquisitions to improve their ranking positions, ignoring the effects on research and teaching.
Research limitations/implications
More attention should be paid to current managerial fashions.
Practical implications
An opposition to thoughtless fashion following may lead to positive changes.
Social implications
If you mean “societal implications”, the state of universities is very important to democratic societies.
Originality/value
These are not for the author to judge.
© Emerald Publishing Limited
2019
Emerald Publishing Limited
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