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Purpose

To respond to the comment by Stone and Parker on my paper “The struggle to fabricate accounting narrative obfuscation: An actor-network-theoretic analysis of a failing project”.

Design/methodology/approach

The paper responds to issues highlighted by Stone and Parker.

Findings

This response argues that there is at least one alternative to the augmentation of Flesch: that we bring our skills and experience as accountants directly to bear on narratives, to analyse and report on how accessible and informative they are – and even to what extent they obfuscate – in ways that will, at least according to some definitions, be subjective but perhaps no more subjective than asserting that some simple statistic represents a reliable proxy for a complex notion such as accessibility.

Originality/value

This comment adds to the necessary debate about how we should tackle research on accounting narratives.

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