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Keywords: Image
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Journal Articles
Gender portrayal within a feminized accounting profession: an exploration of women’s representation in the Romanian accounting association
Available to Purchase
Qualitative Research in Accounting & Management (2026) 23 (2): 165–199.
Published: 04 February 2026
... with the contributions of women in the accounting profession. Social implications This study illustrates how indirect forms of gender discrimination persist in the accounting profession, resulting in an inadequate public image of female accountants. Originality/value The inquiry, which includes a self...
Journal Articles
Management accountants’ image, role and identity: employer branding and identity conflict
Open Access
Qualitative Research in Accounting & Management (2023) 20 (3): 337–371.
Published: 28 March 2023
...Virpi Ala-Heikkilä; Marko Järvenpää Purpose This study aims to take a step toward integrating research regarding the image, role and identity of management accountants by understanding how employers’ perceptions of the ideal management accountant image differ from operational managers’ perceived...
