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Keywords: Interviewee
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Journal Articles
Qualitative Research in Accounting & Management (2011) 8 (3): 238–264.
Published: 30 August 2011
... and exploratory discussion format emphasizing interactions between participants rather than between the interviewer and interviewees, with the interviewer serving the role of moderator. Convenience and time savings are the primary advantages of focus groups for both interviewers and interviewees. Also, because...
