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Keywords: Marketing
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Journal Articles
Qualitative Research in Accounting & Management (2010) 7 (3): 281–303.
Published: 31 August 2010
...Grant Samkin; William L. Smith; David M. Boje; Kevin D. Melendrez Purpose The purpose of this paper is to analyze media storytelling and rhetoric surrounding the credibility of the longstanding accounting practice of mark‐to‐market valuation. Design/methodology/approach The cascading...
