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Keywords: New product development
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Journal Articles
Qualitative Research in Accounting & Management (2019) 16 (1): 144–178.
Published: 24 May 2019
... avenues for studying the practices of control and decision-making. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Incremental innovation Radical innovation Meetings New product development Management control Besides being closely related...
Journal Articles
Qualitative Research in Accounting & Management (2018) 15 (2): 251–279.
Published: 29 May 2018
... this evolving relationship between accounting and new product development (NPD) by exploring how interactions between NPD participants at various stages of the NPD process help to achieve the appropriate balance between firmness and flexibility which is necessary for NPD success. Design/methodology/approach...

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