... of perception and belief. Findings – These take the form of an argument that all social fields are structured so that levels of dominance are inevitable given the disposition (or habitus) of actors in the field to be so structured. Thus, the structure awards capital, in the form of status, while denying...

... will help them in choosing figures which are effective and persuasive when seeking user engagement. Originality/value The authors are not aware of any prior research that examines the perceptions of preparers and users in respect of messages conveyed through figures, and, in particular, research...