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Keywords: Q methodology
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Journal Articles
Q methodology: is it useful for accounting research?
Available to Purchase
Qualitative Research in Accounting & Management (2012) 9 (1): 66–88.
Published: 06 April 2012
...Peter Massingham; Rada Massingham; Kieren Diment Purpose The purpose of this paper is to evaluate the usefulness of Q Methodology for business research, as an alternative technique for accounting researchers. Design/methodology/approach Q Methodology is an innovative technique that provides...
