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Keywords: Schema
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Journal Articles
Beyond rationalisations: improving interview data quality
Available to Purchase
Qualitative Research in Accounting & Management (2012) 9 (2): 168–193.
Published: 15 June 2012
... their accounts in reverse order may allow researchers to discern the schema (mental template) that the participant was using to organise their memories of the change process. Originality/value In its first known use for business research, the cognitive interview was effective at moving beyond...
