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Keywords: Small business managers
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Journal Articles
Qualitative Research in Accounting & Management (2012) 9 (1): 21–43.
Published: 06 April 2012
...Gerard Stone Purpose The purpose of this paper is to evaluate the effectiveness of one of accounting practitioners' most widely‐used client relations techniques. By evaluating the effectiveness of the newsletters that accountants provide to small business managers, the paper critically assesses...
