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Keywords: Behavior intention
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Journal Articles
Factors affecting customers’ adoption of green banking: an interpretive structural modeling approach
Qualitative Research in Financial Markets (2025)
Published: 21 August 2025
... Classement ( MICMAC ), this study delves into the interrelationships between these factors in terms of their driving and dependence power. Findings The ISM model highlights customer guilt and attitude as crucial factors with high driving power, which amplify other factors. Behavior intention...
