Keywords: Big data analytics
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Journal Articles
Journal Articles
Journal Articles
Qualitative Research in Financial Markets (2023) 15 (4): 589–607.
Published: 14 June 2022
...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Alkis Thrassou Purpose This study aims to examine the impacts of adopting big data analytics (BDA) on firm sustainability performance (FSP) mediated through firm financial performance (FIP) and operational performance (OPP). Design...

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