Keywords: Celebrity
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Journal Articles
Qualitative Research in Financial Markets (2015) 7 (3): 290–308.
Published: 03 August 2015
... fusion of celebrity and religion taps into the ritualistic elements of investment that usually lie hidden. Drawing from media, religious and cultural studies theory, the authors flesh out the dynamics of the teleinvestmentevangelist as a powerful character, the understanding of which provides insights...

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