Keywords: Cluster analysis
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Journal Articles
Qualitative Research in Financial Markets (2012) 4 (1): 6–25.
Published: 06 April 2012
... tendency; Adaptive tendency; Socially responsible investing bias; and Spouse effect. The segments of investor biases were identified using cluster analysis. Findings A cluster analysis of data, collected from individual investors was conducted in India (n=377), yielded four main segments...

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