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Keywords: Conjoint analysis
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Journal Articles
Qualitative Research in Financial Markets (2020) 12 (1): 1–23.
Published: 18 November 2019
... A questionnaire was designed based on the technique of conjoint analysis and was responded by 428 respondents belonging to the Northern region of India. The estimation of preference functions in Conjoint Analysis was designed by using orthogonal arrays and was calculated using the ordinary least square regression...
