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Keywords: Customer expectation
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Journal Articles
Exploring user experience and usability of mobile and open banking for digital natives in Turkiye
Available to Purchase
Qualitative Research in Financial Markets (2026) 18 (2): 357–378.
Published: 04 February 2025
... Customer expectation Digitalization has revolutionized banking, with online and mobile-first products becoming more common. Online banking, also referred to by other terms such as internet banking, e-banking, virtual banking, is an electronic payment system that enables customers of a financial...
