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Keywords: Digital banking
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Journal Articles
Exploring customer attitude towards neo-banking apps: a thematic analysis using Google Play and Apple App Store reviews
Available to Purchase
Qualitative Research in Financial Markets (2025)
Published: 03 July 2025
... for the same applications. It demonstrates the necessity for further research into platformspecific user experiences, particularly in the context of emerging technologies in digital banking. Identifying critical success factors and inhibitors influencing attitudes towards neo-banking applications lays...
Journal Articles
Transforming the nature of trust between banks and young clients: from traditional to digital banking
Available to Purchase
Qualitative Research in Financial Markets (2024) 16 (4): 618–635.
Published: 02 November 2023
...Valeriia Melnyk Purpose This study aims to explore how the shift from traditional to digital banking transforms the nature of trust between banks and their younger clients (aged 18–35) from the perspective of bank employees. Design/methodology/approach Qualitative semi-structured interviews...
