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Keywords: Digital banking
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Journal Articles
Journal Articles
Qualitative Research in Financial Markets (2024) 16 (4): 618–635.
Published: 02 November 2023
...Valeriia Melnyk Purpose This study aims to explore how the shift from traditional to digital banking transforms the nature of trust between banks and their younger clients (aged 18–35) from the perspective of bank employees. Design/methodology/approach Qualitative semi-structured interviews...

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