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Keywords: Literacy
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Journal Articles
Literacy and strategic marketing to raise public awareness using Sharia pawnshops during the COVID-19 pandemic
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Qualitative Research in Financial Markets (2025) 17 (3): 473–492.
Published: 28 March 2023
...Budi Sukardi; Novia Rachmadani Wijayanti; Fachrurazi Fachrurazi Purpose The purpose of this study is to reveal empirical facts that literacy and marketing strategies effectively impact people using Sharia pawn products during the COVID-19 pandemic because of the pressure of capital needs...
