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Keywords: Mental accounting
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Journal Articles
Qualitative Research in Financial Markets (2019) 11 (1): 2–21.
Published: 14 May 2019
... Licensed re-use rights only Prospect theory Mental accounting Institutional investors PGR-PLR ratio G40 G11 The twentieth century is an era of new theories, new technologies and new philosophies. With the advancement in each area of science, technology, economics, sociology...
