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Keywords: Mobile banking
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Journal Articles
Qualitative Research in Financial Markets (2026) 18 (2): 357–378.
Published: 04 February 2025
... for efficiency, security and user satisfaction. Design/methodology/approach A qualitative, exploratory study was conducted using a sample of 10 digital natives (aged 18–23) in Turkiye. Data were collected through three-stage user interviews, focusing on participants’ current mobile banking experiences...
Journal Articles
Qualitative Research in Financial Markets (2023) 15 (5): 732–756.
Published: 19 January 2023
... quality and mobile banking service quality. Retail banking is the most studied stream, whereas mobile banking is the least studied stream. The study on banking service quality was initially conducted in developed markets, and later in emerging markets. All three streams have scope for further exploration...
Journal Articles
Qualitative Research in Financial Markets (2023) 15 (1): 29–57.
Published: 10 May 2022
... companies interested in delivering a personalized mobile banking service leveraging on AI. Every step presented in the output of this work is based on an in-depth analysis of past, and present actions carried out and result obtained by competitive firms on the market and on needs and preferences observed...

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