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Keywords: Ponzi
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Journal Articles
Qualitative Research in Financial Markets (2025) 17 (2): 275–291.
Published: 12 August 2024
...Alişan Baltacı; Aslı Vural Purpose This study aims to empirically reveal how marketing mix elements are used in Ponzi schemes to trigger herd behavior. Thus, it was aimed to determine how Ponzi schemes use marketing tools to approach and persuade victims. Clarifying this issue is vital...
