... of perceptions and awareness. Originality/value Little research has been conducted to study this problem from the perspectives of consumers and Islamic banking employees. Most of the research associated with Islamic banks fails to pay attention to these stakeholder groups in one study. Pakistan Religion...

... fusion of celebrity and religion taps into the ritualistic elements of investment that usually lie hidden. Drawing from media, religious and cultural studies theory, the authors flesh out the dynamics of the teleinvestmentevangelist as a powerful character, the understanding of which provides insights...