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Keywords: SERVQUAL
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Journal Articles
Internet banking and customer satisfaction in Pakistan
Available to Purchase
Qualitative Research in Financial Markets (2015) 7 (1): 24–36.
Published: 02 February 2015
...Syed Ali Raza; Syed Tehseen Jawaid; Ayesha Hassan Purpose – This study aims to determine the effects of service quality dimensions on customer satisfaction in Pakistan by using the SERVQUAL model. Design/methodology/approach – A survey research questionnaire of 30 items has been adopted...
