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Keywords: Sharia pawnshops
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Journal Articles
Literacy and strategic marketing to raise public awareness using Sharia pawnshops during the COVID-19 pandemic
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Qualitative Research in Financial Markets (2025) 17 (3): 473–492.
Published: 28 March 2023
... and validation, this paper develops the theory and presents it as a qualitative thematic analysis. Findings The findings of this study revealed that those who had socialised Sharia pawnshops had a low literacy level. Nonetheless, the socialisation of Sharia pawnshops increases literacy and public...
