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Keywords: Social approval
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Journal Articles
Transforming the nature of trust between banks and young clients: from traditional to digital banking
Available to Purchase
Qualitative Research in Financial Markets (2024) 16 (4): 618–635.
Published: 02 November 2023
... of the banks reported that digitalization processes have helped to mitigate trust issues; as a result, their banks have not experienced any difficulties in this regard among young people. Furthermore, social networks, particularly social approval, were found to be significant factors for establishing trust...
