Keywords: Social network
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Journal Articles
Qualitative Research in Financial Markets (2025) 17 (2): 348–369.
Published: 03 July 2024
... tools allowing banks to engage with their customers in unprecedented ways (Kitsios et al., 2021). Social networks have also transcended their initial personal communication purpose and have become important business interaction platforms (Naimi-Sadigh et al., 2021). Banks have...

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