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Purpose

– The purpose of this paper is to consider the contribution that this journal has made to the development of qualitative research over the ten years of Qualitative Research in Organizations and Management’s (QROM’s) lifetime and its potential to contribute further in the future.

Design/methodology/approach

– Reflections are made from the author’s standpoint as a longstanding associate editor of QROM and a UK academic in the field of accounting.

Findings

– Concern is expressed about the way in which the use of a particular journal list in UK institutions – namely, the ABS list – has skewed development away from qualitative research during the hitherto lifetime of QROM but how, despite that handicap, QROM has made a notable contribution.

Originality/value

– A reflection informed by both the disciplinary and geographical context as well as ten years’ service as an Associate Editor of this journal.

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