Guest editorial: Research methods for the performative and communicative study of organizing and organizations

The study of organizations, along with the social sciences more generally, has taken the “performative turn” that Fabian Muniesa (2014) announced. Searching for the phrase “the performativity of” on Google Scholar witnesses the many ways in which it has been completed: gender and economics (probably the two domains that have contributed the most to popularizing the idea that social reality is performed, with the work of Butler, 1988; Callon, 1990), but also networks, objects, marketing and even the future (see Wenzel et al., 2023), all turn out to be performatively accomplished.

It seems that we cannot...