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Keywords: Affordances
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Journal Articles
Strategizing with organizational videoblogs: sensegiving, self-branding or spectacle?
Available to Purchase
Qualitative Research in Organizations and Management: An International Journal (2019) 14 (4): 465–480.
Published: 14 May 2019
... that open up for qualitative research. The paper examines the affordances of organizational videoblogs in a strategy context by contrasting them with more conventional corporate videos, in order to discuss how spectacularization and social media style communication is influencing social practices...
