...Moira Cachia; Lynne Millward Purpose The telephone has been widely used to conduct quantitative research in diverse fields of study, generally using survey methodology. However, comparatively very few qualitative studies opt for this means of data collection. The purpose of this paper is to argue...

... solutions, this paper advances understanding of the potential for transformation of cases and the importance of advance consideration of their purpose(s). © Emerald Group Publishing Limited 2008 Case studies Teaching methods Research results Data collection Research methods A case...