... is reflective of what is currently occurring in the field of qualitative interviewing, and presents a practical approach for the integration of visual projection and facilitation in qualitative interviews. © Emerald Group Publishing Limited 2014 Focus groups One-to-one interviews Projective...

...Tracey Coule Purpose The purpose of this article is to develop a reflexive theoretical framework for thinking about focus groups and critiques dominating instrumental views of the method. It emerges out of dissatisfaction with the literature presenting “how to” guides for focus group research...

...C. Rose‐Anderssen; J.S. Baldwin; K. Ridgway Purpose The purpose of this paper is to explore the effects of communicative interaction on meaning construction in three focus group interviews. Design/methodology/approach Within the framework of cultural‐historical activity theory, Bakhtin's...

...Ann L. Cunliffe; Stephen Linstead; Karen Locke; Frederic Bill; Lena Olaison Purpose The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing...