... professionalization not merely as a managerial tool, but as a process of balancing tradition and modernity in emerging economies. Design/methodology/approach Adopting an inductive qualitative design grounded in the Gioia methodology, the study draws on 35 semi-structured interviews with executives and senior...

... of identifying the tacit, constitutive role of ethics and politics in scientific knowledge generation and dissemination. The thesis is illustrated by reference to “Gioia Methodology” (GM) and abduction to which exponents of GM subscribe. Design/methodology/approach Critique is advocated and mobilized to show...