...Chantal Hervieux Purpose The purpose of this paper is to further the discussion on points made by Giampietro Gobo, provide additional information on the place of qualitative research in management, and question the space of merged methods. Design/methodology/approach Use a conversational...

... is to outline two (complementary) ways of integration of methods (“mixed” and “merged”), arguing that “merged” methods realize a higher integration than “mixed” methods, because the former overcome some weaknesses of the latter. Design/methodology/approach A semantic and pragmatic analysis of the term...

.... Design/methodology/approach An overview of methods, demonstrating their inherently mixed qualities, with special emphasis on a range of methods that can be classified as merged. Findings The real challenge is not to find merged methods, but to ensure integration of the quantitative and qualitative...

... of lowering the costs and making more consistent the findings. Some “merged” methods already exist and QROM could be a visionary laboratory. The paper aims to discuss these issues. Design/methodology/approach – An overview of recent research on the spread and use of social research methods...