...Caio Coelho; Carlos Eduardo de Lima Purpose The purpose of this paper is to conduct a general review of the ethnographic method. It uses metaphors to read several pieces of ethnographic research and discuss the different issues encountered during the research process. The review consisted of new...

... multiple elements (human and more-than-human) that are understood not to have clear or distinct boundaries. The paper aims at reframing organizing, as the effect of multiple intra-acting elements, by introducing the metaphor of shadow organizing. It offers examples as diverse as knowledge spillover...

... with their work. Design/methodology/approach – An innovative qualitative approach is taken that focuses upon the analysis of metaphors elicited in interviews with 24 taxi drivers. Findings – Four different metaphorical understandings of the customer service relationship are provided: heroes...

... is the message, the rituals, cultural frameworks and institutions provide the context through which the message is rendered discernable by its audience (Jarzabkowski and Whittington, 2008 ; Meyer and Rowan, 1977). Internet Metaphor Accounting Research methods Drama Dramaturgy Qualitative...

... destruction” and “entrepreneurial discovery” metaphors, which are rooted in equilibrium assumptions and thus downplay the more subjective and dynamic aspects of entrepreneurship. The purpose of this paper is to question such assumptions, proposing instead a “kaleidic” metaphor drawn from the radical...