...) and others (e.g. Banerjee, 2001) for investigating the way in which sustainability strategies are formed and shaped in practice. We thus now turn to the theoretical framework of strategy-as-practice for studying sustainability integration in supply chain management. Since companies need to interact...

... for producing innovative solutions (Cousins and Spekman, 2003 ; Nollett et al., 2005). Focus groups Interviews Group communications Aerospace industry Supply chain management The paper takes the position that communication is about interaction rather than just single disconnected acts...