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Keywords: Terra firma of interaction
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Journal Articles
Qualitative Research in Organizations and Management: An International Journal (2025) 20 (2): 194–212.
Published: 25 March 2025
... in and through communication. Accordingly, the idea of “never leaving the terra firma of interaction” has become a tenet of CCO research, guiding scholars’ theorizing, data collection, and analysis. The aim of this paper is to reflect on and enrich this tenet. Design/methodology/approach...
