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Keywords: Brand credibility
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2021) 15 (2): 129–144.
Published: 29 March 2021
...Muhammad Danish Habib; Muhammad Arslan Sarwar Purpose This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility...
