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Keywords: Confirmatory factor analysis
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (1): 30–43.
Published: 11 December 2024
..., and confirmatory factor analysis was performed to assess its reliability and validity. Findings The results confirm the scale’s internal consistency and discriminant validity, contributing to making it a valuable instrument for capturing consumer perceptions towards S-commerce. Eight factors were explored...
