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Keywords: Consumer behaviour
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (2): 139–160.
Published: 06 May 2026
... at Link to the terms of the CC BY 4.0 licence . OTT platforms Technology acceptance model Uses and gratifications Crisis behaviour Digital adoption Consumer behaviour India The COVID-19 pandemic profoundly altered entertainment consumption in India, with traditional venues shuttered...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (3): 171–186.
Published: 10 October 2025
... behaviour Satisfaction Intention New innovation, technologies and digitalization of life are shaping the ways of doing business. The rise of the digital era has caused the internet and technology to dominate daily living. Consumer behaviour has changed from conventional to digital, thanks...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (1): 18–29.
Published: 03 December 2024
...://creativecommons.org/licences/by/4.0/legalcode Smartwatches Creepiness Privacy concerns Adoption SEM Consumer behaviour Over the past decade, there has been a significant surge in consumer engagement with technology and artificial intelligence (AI) (Ameen et al., 2021 , 2022). This growth...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2022) 16 (1): 2–20.
Published: 29 March 2021
... at http://creativecommons.org/licences/by/4.0/legalcode Consumer behaviour Affective commitment Technology acceptance model Intention to use E-payment Point of sale Technology innovation In recent times Nigeria’s e-payment system has been growing in volume and value. The volume...
